You thought that was the last of this Ashwagandha talk, but it looks like it’s here to stay.
In April 2018, Bermy Distributors embarked on a quest to invest in market research and development of drinks that are of Zero and Low sugar content. This action by Bermy Distributors came to fruition as a direct response to the Governments’ implementation of its Sugar Tax initiative.
The establishment of Bermy’s Naturally Inclined division to complement the Governments’ mandate implied a need to hire a consultant with skills and expertise in promotion, research and entrepreneurship. As a result, Bermy Distributors acquired the services of the unique mother-daughter duo, Anjula Bean and Ashley Gardener. With Ms. Gardener being the Managing Consultant, who spearheaded the research of our new drink.
Anjula Bean and Ashley Gardener are no stranger to entrepreneurship and brings a wealth of experience derived from their owning and managing the popular coffee shop on Front Street, before moving to Court Street. The Managing Director stated,
“Having Juice n Beans was a wonderful introduction to the world of entrepreneurship. We both learned a lot, about business, ourselves, and built a great number of relationships with customers and vendors over the years. We are honoured and grateful for the support the community has shown us over the years.”
Under the auspice of Bermy Distributors Chairman, the duo went on to further research the health benefits associated with the Award-Winning Nature Wise Organic Ashwagandha Energy Drink – Enhances Focus. Reduces Stress. Improves Mood.
“The NatureWise Organic Ashwagandha Energy Drink contains 15 grams of sugar, 15 g of carbohydrates per bottle, and is fortified with the Indian super-herb, Sensoril. This makes it a healthier alternative to many beverages already on the market. The addition of the Ashwagandha takes it to the next level. Studies have shown that Ashwagandha supports your entire being: Mind, Body, and Spirit. Ashwagandha drinks have numerous health benefits for all age groups: men, women, and children. These beverages are intended to be a simple, real and organic alternative to many of the popular energy drinks on the market today.
One of the biggest aversions we’ve come across during our survey is that traditional energy drinks give the immediate high, jitters, and of course, ‘the crash’. The NatureWise Ashwagandha line has about ¼ less of the caffeine found in coffee, and each flavour type containing under 15g of natural cane sugar, with the additional natural benefits of Ashwagandha, a single can gives the boost many require, with no crash or jitters later.”
As these products are new, we want to provide opportunities to the public not only to try the product, but also learn about the wholesome wellness effects of Ashwagandha. We have done our first successful showcasing of these drinks at Lindo’s Market, Devonshire. We will inform the public when the others will be done throughout the Island in the coming weeks. We currently have 3 flavours: cherry lime rooibos, berry guayusa, tropical white tea available for purchase in over 20 locations throughout the island.
Keeping in mind our directive, we are looking at zero to low sugar, or sugar substitute beverages to the market in the coming months. Our aim is to provide healthier beverage alternatives; our other beverages would be substituted with Stevia, a natural sweetener with few to no calories, and none of the after effects sugars is known to have.
For more information about the Award Winning –NatureWise Organic Ashwagandha Energy Drink products, contact: Ashley Gardner, Managing Consultant, Bermy Distributors/Naturally Inclined at [email protected] or Facebook and Instagram at @NaturewiseBDA.
Beverages can be found in BIU Esso Gas Station, Lindo’s Market Warwick & Devonshire, 24 Hour Gas Station, Terceira’s Managed Gas Stations, Bermuda College Book Store, Phoenix Stores, Cmart and other places you go for refreshments. Or visit them at upcoming tastings across the island:
Dec. 7 Esso Tigermart Warwick
Dec. 8 C-Mart
Dec. 10 KEMH Staff Cafeteria
Dec. 11 Somer’s Cafe
Dec. 12 Roy’s Kitchen
Dec. 13 Port Royal Gas Station
Dec. 14 East Broadway Service Station
Dec. 15 People’s Pharmacy