Women’s Day is not only a day to celebrate brave women who have played a role in history, and the process we’ve made so far, it is also a time to reflect on the work we still have to do. These are some of the reasons why this day is so important, and why there is still a lot of progress to be made before we can all enjoy a more equal world.

 Women Make 79 Cents For Every Dollar A Man Makes

Despite what skeptics might argue, the gender pay gap is very real, and it’s even worse for women of color. On average, Black women earn 63 cents to every dollar a white man makes, and Latina women, earn only 54 cents. The gap might not seem very large, especially when talking about cents, but when multiplied by hours worked in a week, a month, or a year, it is overwhelming to see how much money we’re talking about. According to the U.S National Women’s Law Center, that is a loss of $10,470 in median earnings every year. Despite having the education, skills, and experience, women often get the shorter end of the stick and even end up making less than their less qualified male peers.

Violence Against Women

According to the United Nations, an average of 137 women worldwide are killed by a partner or family member every day, and out of the 87,000 women killed in 2017, more than half were killed by intimate partners or family members. As they’ve put it “the home is the most likely place for a woman to be killed”.

Lack of Access To Education

Though we are fortunate to live in a country where basic education is accessible to all, there are millions of children, primarily girls, who will never see the inside of a classroom. According to Unesco, there are 21 million primary school age girls out of school, and out of these, 17 million are expected to never enter school. Young girls are not only prohibited to go to school but also persecuted if they attempt to. Malala Yousafzai, a young Pakistani woman, and the youngest Nobel prize laureate was shot in the head by Taliban gunmen at age 15, simply for going to school.

Child Marriage

According to UNICEF, 12 million girls under 18 are married each year, and 650 million girls and women alive today, were married as children. Child marriage is a global problem and can be found in regions and cultures all around the world. In the United States, for example, there is no minimum age requirement for marriage in 25 states, and according to Forbes, more than 200,00 minors where married in the U.S between 2000 and 2015. Sadly, girls are being married off before they are allowed to consent or understand the commitment they are entering. These “marriages” often trap them in a cycle of poverty, abuse and make them more likely to drop out of school.

It is hard to eradicate sexism and inequality when they are so deeply rooted in our cultures and traditions, but it’s not impossible. This Women’s Day let’s celebrate womanhood, the women who have fought for the rights we have today, and the progress we’ve made. But let’s also advocate for those in vulnerable situations and those who don’t have a voice, there is still a long way to go.

The post Why It’s Important To Celebrate International Women’s Day appeared first on RG Magazines.

Five Feet Apart by Rachael Lippincott
You might not be in for a literary masterpiece, but if you enjoyed John Green’s “The Fault In Our Starts” This one is for you! A quick and easy read, about Stella and Will, two teenagers with cystic fibrosis that cannot get within six feet of each other due to their illness. A story about love and friendship, which is soon to become a movie, so this is the perfect time to give it a read.

Barracoon by Zora Neale Hurston
This is the story and first accounts of Cudjo Lewis, the last known survivor of the Atlantic slave trade. A tragic and impactful story about the horrors of slavery. Though it is not a recent book, it is definitely a must-read. Add it to the list.

The Astrology of You and Me by Gary Goldschneider
Described as “an astrological relationship guide”, this book is set to help you better understand every relationship in your life, according to astrology. A very interesting read, even for those who are not very knowledgeable (or interested) in astrology.

Becoming by Michelle Obama
Michelle Obama has certainly stayed busy after leaving the white house. Recently, launching the Global Girls Alliance, a program of the Obama Foundation, that empowers girls word wide through education. And now her recent related memoir, she gives us an intimate look at a side of her life we’ve never seen before. It “invites readers into her world, chronicling the experiences that have shaped her”. This one seems to be on everybody’s list this year (and we can see why).

One Day in December by Josie Silver
A story about Laurie, who finds the man whom she believes is “the one” on a snowy December day through a bus window. After years of thinking they would never meet again, they do, as he is introduced as her best friends Sarah’s boyfriend. Based on reviews, it promises a delightful story and brilliant storytelling, following Laurie, Sarah and Jack thorough then years of love, heartbreak and friendship.

My Own Words by Ruth Bader Ginsburg
You keep hearing her name lately, and as we come up to International Women’s Day, this is a very inspiring read. All about Ruth Bader – the Associate Justice of the Supreme Court of the United States, and one of the most influential and brilliant women of our time, and an insightful look at her life and accomplishments.

Then She Was Gone by Lisa Jewell
A story about Ellie Mack, a teenager who suddenly vanishes and the tale of her mother Laurel Mack, trying to put her life back together. Another promising novel, which according to reviews, promises to be “truly fascinating” and “well written”.

First, We Make the Beast Beautiful by Sarah Wilson
This book is a great starting point to understand anxiety, particularly if there is somebody in your life suffering from it and you’re struggling to understand how they feel and how to help them. Don’t worry, this isn’t your typical self-help book (if that isn’t your thing), there is tons of knowledge and humor through that make it an interesting read. Check out our full book review here.

Into the Raging Sea by Rachel Slade
Journalist Rachel Slade unravels the mystery of the sinking of El Faro, a container ship, through intensive research and interviews with family members, maritime experts and even members of the crew themselves. It promises to “take us into the heart of an age-old American industry, casting new light on the hardworking men and women who paid the ultimate price in the name of profit”. Check out our full book review here. 

So Many Islands by various artists
Various artists create a vibrant portrait of what is like to live on the small islands we call home (Bermuda included). From revolution and protest to family politics, and even a battle to save a beached whale, this one hits home for obvious reasons, and we can’t wait to read it.

What’s on your “to read” list this year? Let us know!

The post 10 Incredible Books For Your 2019 Reading List appeared first on RG Magazines.

The new year is supposed to come with a clean slate and a wave of motivation, but that usually fades away as quickly as it comes. Though you might think that this will be the year you finally read one book a week, even though you haven’t picked one up in years, or wake up at 5 am every morning to work out, chances are, it probably won’t be. Instead, you’re probably setting yourself up for disappointment, by setting goals that are either unrealistic or simply unachievable.

Realistic, for example, is realizing that the new year, in the grand scheme of things, is about as significant as any other new day, week, month, etc. As much as we would like it to, January 1 won’t suddenly bless you with the solutions to all your problems nor the motivation to accomplish everything you’ve ever wanted. It comes down to a little bit of luck, timing but ultimately, yourself.

Have you ever heard the phrase, “It takes around 21days to form a habit”? It has been presented as a fact for decades, after Dr. Marxwell Maltz, an American plastic surgeon noticed that it will take his patients around 21 days to get used to their recent physical changes such as a new nose or even the loss of a limb. He later noticed that it will take himself a minimum of 21 days as well to adjust to changes and new behaviors. Which prompted him to talk about his experience. More than half a century later, and after a dozen books quoting him (often leaving out the “21 days minimum” part) his findings have been often misinterpreted and used to support the thinking that it takes a considerably short amount of time to form a new and long-lasting habit.

It’s not surprising that this idea has spread like wildfire. However, as you’ve probably noticed, it takes much longer to form a new habit. After all, habits, when they’ve become habits, are second nature and hard-wired into our brains. Which is why it would make more sense that it would take much longer than 21 days to break an old one or form a new one.

Now, before you throw out your planner and kiss your goals goodbye, try setting realistic goals this year, that at least put you one step closer to what you want. For example, instead of holding yourself accountable to that “one book a week”, aim for one a month, or even one per season. And instead of “waking up every morning at 5 am for a workout”, maybe try to find time for one or two workouts a week that will work with your schedule.

Resolve to make progress, as slow as it might be, rather than feeling defeated at the end of the year when your goal never came into fruition.

The clock turned to midnight, as it does every night, so take the pressure off yourself and don’t set an expiration date for your goals this year. Instead, work on a realistic plan that will take you to where you want to be (or at least one step closer). After all, as much as we plan, life happens as it wants to and there is no amount of planning that can avoid that.

The post Why Not Having Resolutions Might Help You This Year appeared first on RG Magazines.

The temperature has finally dropped to the 60s, which means it’s Bermuda winter time. During this time of the year, our skin usually requires a little extra love, and a product rotation to contrast the high winds and low humidity. Here are some of our skincare favourites to keep that summer-glow year-round.

Supergoop Unseen Sunscreen

Fun Fact: Earth is the closest to the sun during the winter months, so don’t put away your sunscreen just yet (or ever). Though you might think of it as a summer/warm weather product, sunscreen should really be a part of your skin care routine, even if you’re staying indoors all day. Not only does it protect you from skin cancer, but it also prevents premature wrinkles and hyper-pigmentation. The Supergoop Unseen Sunscreen has an award-winning formula that is light-weight and doesn’t leave the usual “white-cast” that most sunscreens do. You can find this at Atelerie.

Aura Coconut & Oat Milk Bath

Bath soaks are great to relax, detox, relieve cold symptoms, help you sleep better, and they are the ultimate way to re-hydrate your skin all over. The Aura Coconut & Oat Milk Bath has a rich moisturising formula, perfect to soothe your skin during the low-humidity months. Oat Milk, in particular, has antioxidant and anti-inflammatory properties which soothe dry and itchy skin, and it can even help alleviate eczema symptoms. You can find this at Urban Cottage.

Bio-Oil

Face oils are especially effective during the winter months due to lower humidity, and help the skin to retain moisture. This rich face-and-body oil contains Vitamin E and Vitamin A, improves the skin’s elasticity, as well as working wonders hydrating your skin. Even celebrities like Kim Kardashian and Priyanka Chopra swear by it. You can find this at Local Pharmacies like People’s, Phoenix and Robertson’s.

Simple Water Boost Hydrating Sheet Mask

Notice a theme? Here’s another hydrating product. Winter in Bermuda comes with strong winds and therefore, dry and flaky skin. This hydrating sheet mask is a lifesaver when it comes to re-hydrating the skin, especially after a day on the bike with gusts a blowing and too much salt spray. Once or twice a week does the trick to prevent dry and cracked skin. You can find this at Local Pharmacies like People’s, Phoenix and Robertson’s.

Dior Lip Glow

Although lip balm is an obvious essential, and they all seem to do the trick, this one definitely takes first place for us. Dior Lip Glow is definitely a step up from your regular Chapstick and you only get to notice just how good it is during the winter months. It comes in a variety of shades and finishes, including the original (and our personal favourite) Pink Glow. You can find this at Gibbon’s Company.

Take care of that beautiful skin you’re in!

Looking for more local fabulous and organic skincare products, find them here.

The post 5 Skincare Favourites That Are Essential for Bermuda Winter appeared first on RG Magazines.

Choosing what business to support never seems like a complex decision. In the many times we patronize huge corporations, we never truly wonder what that purchase means. It turns out there is a lot of power in that decision.

Fifty years ago, entrepreneurship was all about a good business idea and a smart individual who could execute it. Nowadays, it’s that, but with an added competitive and monopolized market. Here’s why you might consider to “Buy Bermuda”, and why you, as a consumer, can make a choice that matters.

It Creates More Options
In a place as small as Bermuda, it is easy to feel like options are limited, but skipping buying online means more people shopping local, which means more business can stay open creating more competitive and diverse markets for consumers.

A Stronger Economy
When you shop local you’re investing in your community and supporting the local economy, thus creating more jobs and opportunities for people in Bermuda. For instance, the local barista that made your coffee this morning will likely spend her tips patronizing another local business, the owner of a business who is thriving might then employ a local graphic designer for their advertisement, and so on and so forth.

A Smaller Ecological Footprint
Packaging and shipping supplies are often incredibly wasteful. Not to mention carbon emissions that shipping entails. A visit to the farmers market is the easiest way to not only support local farmers, but cuts down the footprint those same goods would’ve had if they had come from a grocery shop that outsources their produce.

A Purchase You Can Feel Good About
Shopping perhaps at a local boutique that sources ethically produced products rather than a chain retailer, means your clothing probably is of significantly better quality and wasn’t made in unsafe and unethical conditions.

Puts Your Money Where Your Mouth Is
Every purchase is a choice and every choice matters. Supporting entrepreneurs who probably are involved hands on in their business, means your purchase is more personal and therefore it is easier to align every purchase to your values and the ideals you believe in.

The post What Happens When You #BuyBermuda? appeared first on RG Magazines.

 1. British Airways “The Concorde Room”, London Heathrow and New York JFK

For starters, passengers go through the “First Wing”, an exclusive check-in experience and expedited security clearance. Once inside, First Wing passengers are treated to a la carte menus from top chefs perfectly paired with fine wine and champagne, complementary snacks and beverages.

Winning feature: the private cabanas: a comfortable bed, room service and even a wake-up call. There is a flight to catch, after all.

 2. Cathay Pacific “The Pier”, Hong Kong International Airport

Your high-class trip to China starts and ends with the lounge, which features a unique tea house with a variety of artisanal and traditional Chinese teas served by specialists. Dining options include a deli-style restaurant for those on the go, a coffee cart offering freshly brewed speciality coffee made by expert baristas, as well as a noodle bar, serving fresh regional specials.

Winning feature: relaxation rooms and workstations are offered for those looking to catch up on some rest or a quiet place to work. Don’t worry about waking up groggy, you can freshen up before or after take-off with a nice, long private shower.

 3. Turkish Airlines “Lounge Istanbul”, Atatürk Airport

Measuring over 32,000 square feet, Lounge Istanbul has been labelled as one of the world’s best lounges for numerous reasons; captivating architecture and tasteful design make it more than a stop, but truly an experience.

Hotel-like suites, private showers, children’s play area and massage therapy.  You’ll want a long layover with video games, snooker tables, and golf simulators. For restaurants, you have your choice of both Turkish and world cuisines, and bars with the top-of-the-line librations.

 Winning feature: a cinema to watch all the latest and greatest to shut off before business begins. 

4. Virgin Airlines “New York Club House”: New York JFK Airport

Self-described as “a space that oozes uptown style”, this clubhouse promises that “the moment you walk in, you’ll be transported into a world of graceful elegance, with soothing lighting and luxurious furnishings”. Luggage storage, showers, an entertainment zone, relaxation pods, and a clubhouse spa, all open for use.

Winning feature: a complementary a la carte menu, five-star dining that features tapas-style dishes, alongside a bar with signature cocktails and complementary beverages.

 5. Etihad Airways “Etihad First Class Lounge & Spa”, Abu Dhabi International Airport

The first choice for many long-distance travellers, this lounge is open 24/7, which is a major plus for stopovers during odd hours.

It has a full fitness room, a children’s play area, a spa offering complimentary treatments including massages and facials, VIP rooms for more privacy, TV rooms, showers and even a clothes-pressing service. Guests experience worldly cuisine, tastefully inspired by Abu Dhabi and complimented by exquisite wine pairings. If spirits are more to your liking visit the bar to be tempted one of their signature cocktails.

 Winning feature: The complimentary cigar lounge, featuring high-class cigars specially made for Etihad, paired with a large selection of single malt whiskies and Cognac.

 6. Qatar Airways “Al Mourjan Business Lounge”: Hamad International Airport

Spread over 10,000 square metres, the design is a mixture of modern and classic style – exclusive marbles, designer furniture and intricate embellishments. With world-class facilities and awards winning hospitality, Al Mourjan earns a spot as one of the top lounges in the world.

 Multiple dining options include anything and everything in between a light snack to gourmet meals, and fine beverages.

Amenities include quiet rooms for a quick nap, family rooms and shower and restroom facilities.

 Winning Feature: Formula 1 simulator and children’s nursery –– because they know that behind every good person in business, is a great family.

 This article was featured in the September 2018 edition of the RG Business Magazine.

The post The most extravagant airport lounges in the world appeared first on RG Magazines.

Cosmetic surgery, while no longer rare, is still a taboo topic in Bermuda. Cosmetic procedures are more common and less noticeable now thanks to constant medical and technological advances. Whether one wants to turn back the clock, fix insecurities or simply achieve an “ideal body”, the number of people who undergo aesthetic producers on the island continues to grow with time.

Bermuda is no stranger to the market, with facilities offering smaller procedures such as Botox, fillers and lip enhancements. These are relatively “quick and easy” and can range anywhere from $1,000 to $5,000; while bigger surgical procedures such as breast augmentations and “tummy-tucks”, done at KEMH, require more care, have significantly longer recovery times and can range from $7,000-$10,000.

“For Bermudians, people don’t want to look any different than their best self, enhancing or restoring their natural features, not really trying to go above and beyond”, says Dr Kyjuan Brown, Medical Director at Northshore Medical & Aesthetics Center. Bermuda’s top procedures are microdermabrasion –– a minimally invasive procedure that exfoliates and removes dead skin –– Botox, chemical skin peels, body contouring and liposuctions/tummy-tucks. The majority of these procedures are “quick fixes” for specific problem areas, most Bermudians don’t choose to go for the more drastic procedures.

There will always be some, though, who push the limits. When considering cosmetic surgery or any type of aesthetic procedure, it’s important to have realistic expectations and be fully aware of possible complications.Though these services are becoming more normal, they are still surgical procedures and should be treated as such. Some are life-long alterations and can sometimes be irreversible, which shouldn’t be taken lightly. “Make sure that you find a surgeon that is capable, well-researched and ask him the tough questions. What is your success rate? Have you had any patients with complications? Ask around for opinions and references. You want to go where people have gone before, and can vouch for the integrity of the service to be sure that they are capable of delivering great work”, warns Dr Brown.

The biggest problem one can encounter is the risk of infection, which can significantly increase due to malpractice. A serious infection after a breast augmentation, for example, would require a patient to remove implants, take antibiotics and then have to repeat the procedure, once healed. The idea of “the perfect body” and the standards of beauty are constantly evolving, which is important to consider before making irreversible decisions.

There is a reason why the market plays off of a need to defy the effects of ageing –– for both women and men. In a time where everyone is a mini-celebrity, it’s not surprising to find an increasing number of people willing to undergo treatments to counteract the inevitable. “If you want it and you can afford it, why not go for it?” asks Dr Brown. If performed safely, by a qualified physician and for the right reasons, altering one’s look can be something empowering rather than something to be ashamed of.

This article was originally published in the Fall 2018 edition of RG Magazine.

The post Do we “get work done”? appeared first on RG Magazines.

Amazon Echo

Voice controlled technology has evolved tremendously over the last couple of years. These new devices provide you with a smart personal assistant, making small day to day tasks more efficient. Besides basic capabilities such as asking questions, managing your calendar, and taking notes. It can control and connect  to other Echo devices either for an integrated experience and is capable of controlling smart devices, such as your lights or tv, giving you full control of the room. With a growing range of products that can connect to the Echo, it’s capabilities are promising.

2. Yoga Tablet 3 Pro

With powerful speakers and the ability to project cinema-like video onto any surface, this tablet doubles as the perfect portable projector. Presentations and business meeting made easy, no need to rely on the bulky (and often outdated) projector in the room, and no limitation for those on the go or on the road.

3. Wemo Wi-Fi Smart Plug

This smart plug uses your Wi-Fi network to provide wireless control of your lights or appliances through your smartphone, simply connect your device to the smart plug and then into an electrical outlet, no installation required. This device can be integrated with Amazon’s Alexa, giving you the ability to use voice control instead of your phone.

4. Satechi Multiport Adapter

This sleek device expands the number of ports and slots on your laptop computer. It provides 4k HDMI video output, SD/Micro SD card readers USB 3.9 type A Ports and passthrough Type-C charging, to avoid any connection for all your connection needs.

5. iKlips Duo +

This smartphone flash drive enable you to transfer files from one device to another in a safe and secure manner, there’s no internet access so your data is never sent through third parties. It also doubles as extra storage if you’re running out of space in your smartphone.

6. Sonos Wireless Speakers

This wireless sound systems allows you to fill as many rooms as you desire with high quality audio without the hassle of cables. Their app allows speakers to be connected and to play the same audio through various rooms or a large space, or can be programmed to different stations. Ideal for business who need a sound system but don’t want to deal with cables or installing a sound system.

7. Satechi Laptop Stand

This lightweight and portable provides comfort and organization no matter where your go. Using a laptop stand will  position your device at a better angle, thus providing a better posture and avoiding neck, pain and wrist pain. It will also keep your laptop cool and prevent overheating.

The post 7 Must Have Gadgets appeared first on RG Magazines.

A growing demand for customization options for bikes comes as no surprise, after all they are one of the main forms of transpiration on the Island. Which is why young entrepreneur, Nicholas Cardoso decided to pursue his passion and open Cardoso’s Customs & Repairs last May after spending years working part-time customizing and repairing bikes. The shop is located at 10 Bakery Lane in Pembroke, and it offers parts, basic servicing, repairs, as well as customization jobs.

It all started in 2011, after graduating from the Motorcycle Mechanic Institute in Florida. He said: “when I came back to island, I was getting really frustrated when working on people’s bikes because I couldn’t find parts, so I looked into bringing them in and found some people online. One thing led to another and I was doing really big bulk orders, then moved to accessories and performance parts. It all just trickled down and I became the authorized distributor for a company in Indonesia called Kawahara, after that, word got around in their country and other companies started contacting me”. Today, Cardoso is the authorized distributor on the island for around 7 different companies through South East Asia and some in the United States.

On a busy day, the shop can see a rotation of up to 20 bikes, usually in need of basic servicing and repairs, however, they have gained recognition island wide for their customization projects. Since it’s opening, the shop has customized six bikes, from basic paint jobs, to intricate designs with special made or customized parts. “If they can dream it, we want to make it a reality. We customize all aspects of the bikes, performance tuning, visual aspects and anything else they can think of”, he said. Cardoso collaborates with other artists to bring a clients’ vision to life and deliver a one of a kind product.

On average, how much do clients spend on customization?

“It can range, depending on what the customer wants, the cheapest one I’ve done in total, including parts and labour was about 1,100, the most expensive one probably pushing close to 10,000”.

How long does it take to complete a custom bike?

“For a basic customization job, around one or two weeks, and that’s stripping the whole bike down, painting, accessories and parts. For more complicated projects, I’d say around two months. My longest one so far took me about two years, I built that bike from the frame up, that one was a really unique one”.

 What is the biggest job you’ve completed so far?

“This one that I’m currently working on, this gentleman owns an excavating company and I thought it would be a cool idea to do an off road looking scooter. I put off rode tires on it, motocross rims and wheels, a custom-made muffler, there’s actually two in the world, I have the other one, as well as custom made engine parts, this has been the biggest one so far for sure”.

Is there anything you won’t do?

“A handful of things, I don’t put performance parts for the everyday rider, unless I know they’re racing on the track, I’ll work with them to build a bike for the track use. I also don’t do any customization on anyone’s bike that’s under the age of eighteen, they need to bring a parent or a guardian to sign off on the work first”.

Who is your average customer?

“There’s really all types, but mainly my main costumers are people who have more than one bike and know and appreciate what goes into working on it, but anywhere from your average 16-year-old to life-long bike fans, my oldest regular costumer is in his mid-70s”.

What is your ultimate goal with the shop?

“To be a one-stop bike shop, anything from parts, accessories, paint, upholstery, graphics, and anything in between. Just bring your bike, tell me what you want and everything gets done in house. By biggest motivation is West Coast Customs, they’re actually part of “Pimp My Ride”, I watched every episode maybe two or three times, brainstorming ideas to incorporate what they are doing into bikes”.

With a growing reputation, an emphasis in good customer service and offering online shopping  as well, Cardoso’s Customs & Repairs is quickly becoming the go-to spot for bike enthusiasts around the island. Working with all types of budgets and ideas, no project is too big or too small.

From audio and LED light systems that can be controlled by phone, performance parts, phone chargers, paint jobs, and anything in between the options to “pimp” your bike seem endless.

For more information contact Cardoso Customs & Repairs on 538-5389 or visit their Instagram or website.

The post Pimp my Bike appeared first on RG Magazines.

In a world where women are often raised to be complacent and never strive too high, emerging female entrepreneurs are taking control over their future, and showcasing how in this ever-changing economy, there is room for everybody to compete, regardless of gender or outdated stereotypes.

Suzanne Khan (Naked Zero)

Offering a combination of organic, non toxic, vegan, ethically produced, sustainable and/or Zero Waste products, Naked Zero is a one-stop shop for those on the lookout for mind, body and earth-conscious items.

Suzanna initially set out to have an online shop and operate from her home, but later on decided to open up a retail space on Old Cellar Lane, in Hamilton. Although entrepreneurship wasn’t always what she set out to do, her passion for her lifestyle and desire to inspire others pushed her to pursue this new venture.

“Society conditions us to believe that true success is obtained working for someone else and climbing the corporate ladder,” Suzanna says. “While that is true for many, there are many of us that cannot satisfy our entrepreneurial spirit in someone else’s boardroom.

“It wasn’t something I’ve always wanted to do, but there are various times in my life where I’ve felt a calling to explore it”

How do you feel about being in charge and creating jobs?

“Equal parts terrified and empowered! Being responsible for your own business and income, as well as that of someone else is a heavy responsibility. No longer are you relying on someone for job security, someone else is potentially relying on you. But it is also empowering, to be able to create positions and a working environment for someone to learn and thrive. It’s exciting to use the knowledge gathered as an employee to create a positive working environment as an employer and really see it thrive.”

Any tips for future entrepreneurs?

“Take the risk. The answers will not always be there right away, but through challenges and roadblocks you will uncover solutions. Commit to learning every single day. Every entrepreneur’s journey is different, so be willing to try new things. Support other entrepreneurs and always, always think creatively. Always make sure your brand has a lot of you in it. Incorporating yourself into your brand is what makes it unique. So many of us have such creative spirits that we are afraid to act on for fear of failure, judgment, or lack of resources. But that creativity is going to set you apart and bring you success.”

Shannon Cann (ASE Naturals)

ASE Naturals is a brand of herbal tea, bath blends and herbal skincare. Shannon developed her Bermuda-made products out of a deep connection to the earth and love for herbalism and natural, vegan living. By being the sole owner of the online brand, she has had to adapt and learn how to wear many hats. Although it was hard figuring out what it took to open a new business, finding the time to do it all was just as tough. Ultimately her love and passion for healthy living pushed her to pursue this new business adventure.

What do you think is one of the biggest challenges for entrepreneurs in Bermuda?

“Obtaining the capital required to grow the business. Many entrepreneurs have ideas and visions of where they want their business to be but are lacking the capital required to grow the business. Entrepreneurs are tasked with finding ways to decrease costs and increase capital, whether that means switching to cheaper suppliers, seeking investors or deciding to put growth on hold for the moment in order to focus on the products or services currently offered.”

Any tips for future entrepreneurs?

“Surround yourself with people that are where you aspire to be. Learn about the industry you are entering, your competitors, your target market as well as financial management. Stay focused, be patient and enjoy the journey”

Kristen Carreiro (Modblu Boutique

Modblu boutique offers a selection of clothing, jewellery, shoes, accessories and gifts catering to all kinds of women. It opened in 2016 after Kristen had the opportunity to borrow money from an investor and start her new business venture, with the intention of offering an experience of great costumier service, a body positive environment and of course, a great selection of products.

“Starting a business is really hard, it takes a courageous person to do it and take the risk,” Kristen says. “For me personally, my son was my motivation factor. I decided if I was going to work as hard as I had been for someone else, why not try it”

What are some of the biggest challenges you’ve faced?

“The hardest part is dealing with the legalities behind it all, a lot of people don’t realise how much it takes. It’s a world of knowledge I never thought I would gain, you need a huge support system. I didn’t know at the time I opened, but Bermuda Economic Development is a great starting window for someone who doesn’t know how to take the first step but wants to.

“There is a famous quote that says ‘do what you love and you’ll never work a day in your life,’ but that’s not true. If you love what you do you’re going to work harder than you’ve ever worked, but that’s okay because that’s what you want.

“I also think Bermuda, as a whole, we need to become more open minded as consumers. Because we are so small, and a lot of people shop online, we don’t realise the magnitude of the effects of keeping our money in our economy. Whether it is buying a dress or going out to eat at a restaurant, you’re not just supporting this one person that owns a business, you’re supporting the people that work there as well.

“Becoming a business owner and changing from just a consumer, I know understand the back end of it and the effect it can have.”

How you feel about being the boss?

“That is one of the most rewarding parts and a huge part of the journey. You can’t do it alone; you need good people around you to help you out. Obviously it depends on what type of business an entrepreneur is opening, but you need a good support system and that includes the staff. As somebody who’s obviously worked for other people before, I’ve been treated well and I’ve been treated badly, so it was incredibly important for me to take good care of my staff.”

Catherine Burns (Natural Nutrition)

Natural Nutrition is a nutritional therapy consultancy that provides one-on-one guidance, group progress and worksite wellness options. With more than 12 years of experience, and while emphasising in real education and long term results Catherine has worked with hundreds of people in Bermuda providing consultancy while also contributing to the Huffington Post and writing the popular Food for Thought column in The Royal Gazette.

Originally from the UK, Catherine moved to Bermuda in 2004 and had a great job in corporate wellness. But after missing hands-on teaching she began coaching in her free time until it eventually became a full-time job.

“Over a period of two years (interrupted by having babies) and with support from my family, I wrote a business plan,” she says. “We secured a line of credit with the bank and then we jumped. It was nerve-racking for everyone but, so far so good!”

Now, Natural Nutrition has become a staple for those in Bermuda looking for a lifestyle change and some coaching. Catherine is proof that hard work and dedication can turn a person’s passion into a career.

“Working for yourself can be incredibly stressful, but it is also incredibly rewarding,” Catherine says. “Not everyone gets the opportunity to do something they love for a living and entrepreneurs can be lucky in that respect. All the blood, sweat and tears will be worth it if your day-to-day existence is fulfilling.”

Was being a business owner something you’ve always wanted to do?

“No! I do love the autonomy but having my own business really came from wanting to follow through on services and projects I wholeheartedly believed in, rather than being determined to be independent. I’m extremely proud of the brand we have created so far but ownership can certainly be stressful. There’s no real off-switch! “

What has been the hardest part for you?

“My biggest challenge was growing a new business at the same time as being unable to pause the financial reality! I needed to make my contribution to the mortgage and school fees, which meant that the company needed to be financially successful quickly. I had grown the business gradually part-time whilst also doing my full-time job, so that meant that I had some lead in. However there was always going to be a gap early on.

“That’s where the line of credit came in from the bank! Whilst creating content and consulting with passion and empathy are my strong points, the financial side remains my biggest challenge. In addition, I have the usual working-mom guilt. I do feel proud of what I’ve achieved and my kids definitely get a lot out of seeing me work hard (and watching the successes and failures that come along with it) but there are days when the domestic stuff suffers for sure. Can women really have it all? I’m not sure! I believe we’re capable of doing it all absolutely, but it’s hard to do it all perfectly at the same time. There are only so many hours in the day!”

Niamah Denbrook (La Petite Soiree)

La Petite Soiree is an online store featuring unique, whimsical and high-quality party supplies and gifts. Niamah got the idea for the business after a vacation where she discovered the brand Meri Meri, which she thought would be perfect for her kid’s birthday parties.

“I support the party stores in Bermuda, however, one establishment is not going to sell it all,” she says. “They didn’t have the style of product I was looking for and really appealed to me. I contacted the brand [Meri Meri] and told them my idea, so it all started from there”.

With no plans to open a physical store the business remains a small one-woman affair, with the occasional help from her husband. From buyer, to sales person, to delivery driver, while also being a mom and working full-time, Niamah is the true definition of a “momtrepreneur”.

How do you think social media and digital marketing affect today’s market?

“Social media is my number one priority, it’s so important. In this day in age if you’re going to have a business you must have social media and you need to be active. If you don’t use it, it’s going to hurt your sales and your chances of people knowing about you. For me, especially because I don’t have a physical store, I depend on it greatly to interact and get my business out there”

What would you say to those afraid to take the risk?

“You don’t have to give up a full-time job to become an entrepreneur. There are great websites that I wish I would have known about, like Shopify, that make it very easy to start a business online. You may even have a hobby that turns into a business! You never know what you can achieve unless you try.”

While options and opportunities might seem limited, determination and hard work can always make room for more. A few decades back a businesswoman was unheard of, so it is quite encouraging and inspiring to see so many women taking the risk and succeeding alongside with their male counterparts.

Success for many only has one face; securing a job and climbing the ladder to better positions. However, these entrepreneurs have proved that success can be defined differently, and there are a number of opportunities out there for those who don’t want to pursue the traditional path.

Entrepreneurship can be the answer for those who have passions and ambitions that don’t fit into a 9 to 5 job. Rather as something inspiring but hard to accomplish and almost unrealistic, younger Bermudians and future generations need to be taught to look at entrepreneurship as another opportunity, just as viable as any other typical job, for their future.

While every story is different, one thing all these business have in common is their smart and efficient approach to social media and digital marketing. From e-mail lists, to consistent content and engagement, these brands have build a strong support of locals who believe in their vision and their business. As many big brands and corporations have figured out, shifting their marketing focus to social media platforms are a pathway to potentially reach an audience bigger than ever, and Bermuda is no stranger to the practice. In such a small island, a strong local following can keep a business afloat. As many entrepreneurs pointed out, people want to know the “face behind the brand”, when a family or a young entrepreneur pursuing his or hers dreams are the idea behind a brand, people connect better and purchases feel more personal. Buying local is not only convenient, but keeps dreams afloat and jobs open, so it is a win win for everybody.

Starting a business is risky, especially in a market as particular as Bermuda. It takes courage, a healthy amount of fear, a strong business plan, a good supporting system and of course, money; but as these women have proved, it is possible.

This article was featured in the February 2018, RG Business Magazine.

The post The female entrepreneurs setting their own ceilings appeared first on RG Magazines.