In April 2018, Bermy Distributors embarked on a quest to invest in market research and development of drinks that are of Zero and Low sugar content. This action by Bermy Distributors came to fruition as a direct response to the Governments’ implementation of its Sugar Tax initiative.

The establishment of Bermy’s Naturally Inclined division to complement the Governments’ mandate implied a need to hire a consultant with skills and expertise in promotion, research and entrepreneurship. As a result, Bermy Distributors acquired the services of the unique mother-daughter duo, Anjula Bean and Ashley Gardener. With Ms. Gardener being the Managing Consultant, who spearheaded the research of our new drink.

Anjula Bean and Ashley Gardener are no stranger to entrepreneurship and brings a wealth of experience derived from their owning and managing the popular coffee shop on Front Street, before moving to Court Street. The Managing Director stated,

“Having Juice n Beans was a wonderful introduction to the world of entrepreneurship. We both learned a lot, about business, ourselves, and built a great number of relationships with customers and vendors over the years. We are honoured and grateful for the support the community has shown us over the years.”

 Under the auspice of Bermy Distributors Chairman, the duo went on to further research the health benefits associated with the Award-Winning Nature Wise Organic Ashwagandha Energy Drink – Enhances Focus. Reduces Stress. Improves Mood.

“The NatureWise Organic Ashwagandha Energy Drink contains 15 grams of sugar, 15 g of carbohydrates per bottle, and is fortified with the Indian super-herb, Sensoril. This makes it a healthier alternative to many beverages already on the market. The addition of the Ashwagandha takes it to the next level. Studies have shown that Ashwagandha supports your entire being: Mind, Body, and Spirit. Ashwagandha drinks have numerous health benefits for all age groups: men, women, and children. These beverages are intended to be a simple, real and organic alternative to many of the popular energy drinks on the market today.

One of the biggest aversions we’ve come across during our survey is that traditional energy drinks give the immediate high, jitters, and of course, ‘the crash’. The NatureWise Ashwagandha line has about ¼ less of the caffeine found in coffee, and each flavour type containing under 15g of natural cane sugar, with the additional natural benefits of Ashwagandha, a single can gives the boost many require, with no crash or jitters later.”

As these products are new, we want to provide opportunities to the public not only to try the product, but also learn about the wholesome wellness effects of Ashwagandha. We have done our first successful showcasing of these drinks at Lindo’s Market, Devonshire. We will inform the public when the others will be done throughout the Island in the coming weeks. We currently have 3 flavours: cherry lime rooibos, berry guayusa, tropical white tea available for purchase in over 20 locations throughout the island.

Keeping in mind our directive, we are looking at zero to low sugar, or sugar substitute beverages to the market in the coming months. Our aim is to provide healthier beverage alternatives; our other beverages would be substituted with Stevia, a natural sweetener with few to no calories, and none of the after effects sugars is known to have.

For more information about the Award Winning –NatureWise Organic Ashwagandha Energy Drink products, contact: Ashley Gardner, Managing Consultant, Bermy Distributors/Naturally Inclined at [email protected] or Facebook and Instagram at @NaturewiseBDA.

Beverages can be found in BIU Esso Gas Station, Lindo’s Market Warwick & Devonshire, 24 Hour Gas Station, Terceira’s Managed Gas Stations, Bermuda College Book Store, Phoenix Stores, Cmart and other places you go for refreshments. Or visit them at upcoming tastings across the island:

Dec. 7 Esso Tigermart Warwick

Dec. 8 C-Mart

Dec. 10 KEMH Staff Cafeteria

Dec. 11 Somer’s Cafe

Dec. 12 Roy’s Kitchen

Dec. 13 Port Royal Gas Station

Dec. 14 East Broadway Service Station

Dec. 15 People’s Pharmacy

The post Bermy Distributors are bringing the energy (drink) to Bermuda appeared first on RG Magazines.

Origins

India, the Middle East, and parts of Africa call it “Indian Ginseng” or “Winter Cherry” (to describe the orange-red colour of the fruit at its ripest). These regions have used ashwagandha for years in the Ayurveda healing practice –– a natural healing system that originates in India and believes that health is the connection between our environment, mind, body, and spirit.

The stress-relieving element…

Our daily lives are packed with stressors –– at home, at work, and while we sleep. Ashwagandha reduces cortisol levels in the body. Just as we’ve been riding the huge wave towards that #yogalife, those in-the-know have been incorporating ashwangandha, in various forms, into their routine to help find Zen.

The anti-ageing and anti-inflammatory elements…

If you are trying to avoid wrinkles, hair loss and inflammation, ashwagandha can help you out. How? Free radicals –– or unstable atoms that can damage your cells –– are harmful and antioxidants help to eliminate them. Ashwagandha is a natural antioxidant so it can help slow the process of ageing and reduce inflammation. “While we always advise to examine diet first, ashwagandha is a hugely popular item for those with arthritis and athletes,” says Toni Daniels, owner of Down To Earth.

The preventative element…

That same anti-ageing element can help prevent illness. There have been quite a few medical studies on how it affects physical performance, focus and concentration, stress, rejuvenation, sleep and emotional health among many others. “This is a totally different immunity-improving agent than echinacea”, warns Daniels. “You do take it whenever you feel illness coming on, when you’re about to travel or be around sickness, but it’s only suggested that echinacea be taken for up to 10 days”, ashwagandha is completely safe for long-term ingestion. “For those taking it for anti-inflammatory reasons, it can be taken daily”.

How to use it?

Ashwagandha can be taken a few different ways. The most common is as a finely ground powder that can be steeped as tea, added to water, smoothie, ghee (Indian butter) or honey. The taste is quite strong, but most experienced users depend on great recipes to mask it. It can also be taken in a pill form.*

Overall, this root helps to energise the central nervous system. For heavy smokers, drinkers, or those who lack sleep especially, ashwaghanda is great to generally restore balance. It may be the next fad root, but it’s one random plant worth obsessing over.

*Talk to your doctor before incorporating anything new into your lifestyle.

Ashwagandha for sex, sleep and eat

A daily routine

Ayurveda continues to be one of world’s most sophisticated and powerful mind-body health systems. It’s medicine, Ashwagandha root, is considered a rejuvenator for many things. It calls for the maintenance of three main pillars: food, sleep and sex drive. When the three are in balance, they make for a properly nourished, adequately rested, and sexually healthy human being, and all things are possible. Here are some simple recipes using the herbal powder that help to hit every pillar and make it a part of your daily routine (mainly by masking the infamous and unpleasant taste).

For the food part:

Blueberry Almond Chia Porridge

inspired by Edibly Educated

Ingredients:

• 2 bananas, mashed
• ¼ cup chia seeds
• ¾ cup coconut milk
• handful of blueberries
• small handful of almonds, soaked overnight
• 1 tsp. ashwaghanda powder
• ½ tsp. cinnamon

1. Combine all of the ingredients besides the almonds (let soak overnight) and mix well. Let sit for a few hours or overnight.
2. In the morning, chop up almonds and place them on top of or mix into porridge.

For the sleep part:

Cashew Night Tonic
from Banyan Botanicals

Ingredients:

• 1 cup cashews, soaked overnight
• Approximately 2 cups filtered water
• 1 teaspoon maple syrup
• ½ teaspoon vanilla bean, ground
• 1 teaspoon cinnamon powder
• ¼ teaspoon nutmeg, grated
• ½ teaspoon ashwagandha powder
• Pinch of sea salt 

1. Make homemade cashew milk by adding soaked cashews to a blender with enough filtered water to fill 1 inch above cashews. Blend until smooth. (You will use 8 ounces of the milk in your recipe and any extra will keep for a few days in an airtight jar or bottle in your refrigerator.)
2. Add cashew milk, maple syrup, vanilla bean, cinnamon, nutmeg, ashwagandha, and sea salt to a small pot.
3. Heat on high, removing before it comes to a boil.
4. Stir using a spoon, whisk, or milk frother to be sure everything is combined.
   Relax and sip away once cool enough to drink.

For the sex part:

Sweet Moon Milk
from allayurveda

Ingredients:

• 1 glass nut milk
• 3-5 Strawberries
• 1 teaspoon dark chocolate
• 1 teaspoon Ashwagandha powder

1. Mix well, and add some rose petals.
2. Don’t look back.

This article was originally published in the Fall 2018 edition of RG Magazine. 

The post What’s this ashwagandha root? appeared first on RG Magazines.